Thursday, July 28, 2011

Verliebt in Berlin


What's more fun and delicious than currywurst, that clever German concoction of spiced sausage smothered in curried ketchup over fries? A Baudrillardian simulacra made of Marzipan of course!!

A new look for the Ranchero...which means more new posts, pics and thoughts from travels around the big wide world!

Friday, April 15, 2011

SPRING BREAK

After another lengthy absence (the to-dos of life and grad school often impede time and travel), I have returned again, from a relaxing spring break (not in the pop-culture, neon wristband, all-you-can-drink, Cabo sense...more an actual break from schoolwork involving actual downtime occurring during spring--although it was in Mexico).

Detroit is not a destination I readily associate with Mexico, although my recent trip to Puerto Vallarta and its environs forced me to begin my journey at seven o’clock in the morning at the Detroit Metropolitan Airport (a quick jaunt from Newark). Accustomed to arriving in Mexico from New York or California (my usual jumping-off points), my multi-cultural sensitivities were appalled by what I perceived to be the overwhelming pale of my fellow travelers—the homogeneity of the crowd in Corona t-shirts and brand new flip-flops forced me to acknowledge that, while I may not want to belong in this group, I certainly looked the part (I had even foregone my New Yorker black in anticipation of my tropical adventure).

A brief survey of the waiting area as well as a mid-flight lap down the aisle confirmed that was in fact not a single Mexican flying to Mexico, forcing me to acknowledge my part in this cohort of tourists (a word at which I cringe despite the fact that I often find myself traveling as one). I like to think of myself as a traveler rather than a tourist (a distinction I will explore later) so the conversations I overheard (“Mexicans hate Americans,” “We are going to do nothing but drink tequila and sit at the resort,” “Spring Break 2011—how do you say ‘shot’ in Mexican?”) left me feeling embarrassed by the rowdy, overfriendly crowd. As the wheels touched down in Puerto Vallarta and the pilot announced our arrival with a Southern twang, not a word of Spanish was spoken and my discomfort with all of the colonialist connotations of “spring break” reached a pinnacle.

Barbara Kirshenblatt-Gimblett (BKG) suggests in the contemporary tourism economy consumers (tourists) crave experiences that the industry manufactures to “create ‘an effect called the real world’…one of tourism’s most valuable assets.” In contrast, I propose that travelers explore the real “lifespace,” to use BKG’s term, “the ‘real world,’ available everywhere, always open, and free of charge,” unmediated by the tourism industry’s attempts to commodify local culture. Jeffrey Pilcher acknowledges that certain visitors from the United States have often embraced Hispanic culture as a countercultural protest to mainstream American capitalist practices. These bohemian adventurers come close to what I define as a traveler, “in search of more authentic and natural experiences,” seeking out the true lifespace of local peoples, places not mediated by the tourist industry’s constructed cultures (selected based on consumer expectations and notions of what, realistically, can sell). In this case and by contrast, tourists (like a majority those on my plane) arrive in Mexico expecting a watered-down version of Hispanic culture, “demand[ing] to eat their familiar fajitas, margaritas, chips, and salsa,” while absorbing vast quantities of cheap beer and all-you-can-eat resort buffets, largely ignoring the goings on of the peripheral lifespaces that are serving their needs.

It goes without saying that I prefer to categorize myself squarely in the role of traveler rather than tourist, although upon deeper reflection I find that these categories are not hard and fast, just as I have previously (in this same forum) been hyper critical of self-proclaimed travelers who completely ignore the lifespaces in which they find themselves, preferring to establish their cultural capital by collecting passport stamps rather than 'lifespace experiences'. I found the constructed nature of Puerto Vallarta stifling. It brings to mind BKG’s discussion of density and saturation with regards to tourist sites. She argues that industry-created lifespaces (such as resorts) are value-added and therefore more profitable than the true lifespace; furthermore, value-added lifespaces have the benefit of removing the “dead space between attractions,” thus doing away with the messy (or less attractive) aspects of real life.

Personally, I find the low-density lifespaces to be the most appealing, the nooks and crannies where lives are lived instead of performed for my benefit. In Puerto Vallarta the coastline is crammed with end-to-end resorts such that the essence of any real lifespace is all but removed. While there are still neighborhoods that retain local flavor, these are only accessible by the rickety, local bus into the hills of the inner city, leaving most tourists with a view only of the high-density spaces the industry wants them to see (recall my airplane compatriots claiming they were excited to eat and drink, never leaving the confines of their all-inclusive resort, in effect only seeing Mexico as it is assembled for them). The main resort strip in Puerto Vallarta is dually evocative of BKG’s issue of site saturation, what she describes as the influx of tourists ultimately displacing the local cultures that presented the initial appeal. In Puerto Vallarta, the old town is overrun with Hard Rock Cafes, McDonalds’ and Senor Frogs’ to the point that the historical charm is lost under the rubble of corporate capitalism and glittery, oversized sombreros vying for the all-important dollar.

All of which begs the question: as global tourism brings an influx of travelers and tourists into local lifespaces, are we subsequently eliminating the vibrancy that attracted us in the first place? Like a copy of a copy, is it possible to maintain the lifespace in a constructed and controlled environment? I highly doubt it, which forces the true traveler (in the sense of cultural adventurer) to step further and further from the beaten path. And in doing so, reveal the double-edged sword of travel: by forging a path into a heretofore 'undiscovered' village/beach/restaurant we are, in effect, opening it up as a site of tourism for those who come after us. Beneficial to the local economy but detrimental to those seeking 'authentic' experience--is there any authenticity left in the globalized world of information (and people) exchange? Do true lifespaces exist or are they merely the leftovers of tourist sites? As travel necessarily requires a degree of tourism (a traveler by any other name), these tensions weigh heavily as food for thought.

Tuesday, November 9, 2010

How to fight obesity with....cheeeeese!

As Americans become more directly focused on their food--where it comes from, what is in it, how much of it we consume--so too does our media spotlight the politics behind it.  This weekend a surprisingly high profile (headlining the New York Times-if you didn't catch it, you most certainly should read it!) article appeared discussing the inherent conflict that occurs when our government promotes agricultural products (essentially telling us to "eat more") and fights the rising public health crisis we call obesity (c'mon guys, "eat less").

Michael Moss's article takes a good look at government check-off programs (in this case dairy)--what are essentially public relations companies funded by levies on farmers (sanctioned by the USDA) used to promote agricultural products.  Such programs invest in science to support their products as well as general marketing campaigns the most recognizable of which is the Got Milk? campaign.  Legislation prohibits these programs from using funds for lobbying purposes, but let's face it, as far as we the consumer is concerned we see advertising not lobbying.  So while checkoff programs cannot legally influence government policy per se, they are designed to influence consumers (and don't government officials drink milk and eat cheese too?).

With the USDA due to release its most recent version of the Dietary Guidelines for Americans this December (the most visible aspect of which is the Food Guide Pyramid), one has to wonder is there no conflict of interest in a government agency that supports promotion of cheese (arguably the largest source of saturated fat in the American diet) while at the same time urging Americans to reduce their intake of saturated fat?  And what will the dairy lobby have to say this go-around?

And don't get me started on the marketing campaign ($12 million!) that Dairy Management Inc. (the organization in front of the check-off program) has revamped Domino's Pizza with.  Cleverly killing two birds with one stone, Domino's has revamped its pizzas with a new line containing 40% more cheese while publicly promoting its use of REAL cheese.  Commercials take doubting customers to the Wisconsin farm to meet the farmer who makes their cheese, playing to the all-important social value placed on knowing where your food comes from, while conveniently ignoring the exponentially increased amount of fat now present in their products--clever marketing indeed.  With pizza as one of the most commonly consumed junk foods, it's a great place to dump extra cheese (and accompanying calories) with nobody the wiser...because fat makes things taste good and hey, we're not complaining...but maybe we should be.

Lessons? I love pizza (and cheese) as much as the next guy but we'll never change our food environment until we as individuals can learn to think critically about food, not just listen to what they tell us.  (Which is exactly what they--the food industry--spend billions of dollars trying to get us not to do, because it's so much easier to believe a smartly crafted advertisement than cultivate individual analytical thought).  Look before you leap, think before you eat--who and what are you really supporting?

Thursday, October 28, 2010

Halloween Horror....Hospital food dressing up as....REAL FOOD

This semester has gotten away from me and the frequency of my blogging has consequently suffered...well, luckily, a recent stint in the hospital has given me the undercover opportunity to report on everybody's favorite, hospital food.  Who makes it? Why is it so gosh darn awful? And most importantly, for "at risk" populations who are forced to consume this subsect of (dare we call it) food, why is it so nutritionally bereft?

My first hospital meal (pictured) consisted of that good old American standby, meat and potatoes.  Cubes of tough beef were stewed with chunks of potatoes, accompanied by "whipped" potatoes (which tasted suspiciously like the freeze dried, just-add-water variety) and ambiguous greens (perhaps some form of frozen spinach?).  As someone who prides myself on my culinary skills and general healthful diet I was appalled and could barely stomach what I am sure was the unhappiest of factory-raised cows, let alone synthetic potatoes.

Breakfast left more to be desired, rubber pancakes and questionable sausage sticks with a sickly sweet cherry syrup.  The lunch (right) that followed was a bologna sandwich--thin slice of bologna (the most processed of meats made from all the leftover bits they don't use, squeezed into a square with preservatives and then sliced to deli perfection) between two buttered slices of white bread accompanied by a packaged piece of wheat bread, a boxed salad with french dressing (and a loving dose of high fructose corn syrup), fruit salad (the only edible portion of the meal) and a cup of highly salted lentil/vegetable soup.

While farmers markets have been popping up near and around hospitals for a few years, there is a still a big gap between fresh fruits and vegetables outside the hospital and the food that is prepared within hospital walls.  Understandably proteins and carbohydrates are an essential part of maintaining healthy weight and energy in sick patients, but this doesn't mean the food must a) taste like rubber or b) lack any other nutritive benefit.  Our society (and hospitals) are suffering from a categorical distinction between food and nutrition.  When we think of nutrition implies fats, sugars, carbs, calories, nutrients, vitamins and minerals....science.  Whereas food symbolizes restaurant eating, the food network, cooking, pleasure, locavorism....an aesthetic.  We won't be able to treat hospital patients with good food until we realize that nutritional and pleasureful eating can be one and the same.  If positivity plays a major factor in healing, shouldn't appealing, good food be a factor in nutrition, most especially in a hospital environment?
photo courtesy of my new favorite blog: cutestfood

Wednesday, September 22, 2010

If Nature Drank Soda...

In yet another round of food industry semantics, PepsiCo has reformulated their lemon-lime soda Sierra Mist as Sierra Mist Natural.  In response to market research claiming consumers are more likely to buy "natural" foods and beverages, PepsiCo has changed the Sierra Mist formula, eliminating high fructose corn syrup as well as chemical preservatives, reducing the beverage to "five simple ingredients and nothing artificial".  In fact, their new ad campaign (into which PepsiCo has put an undisclosed dollar amount equivalent to a "full year's worth of media investment"...which, lets face it, is probably a TON of money) features "nature" discussing its cravings for the drink, followed by the tag line, "The soda nature would drink if nature drank soda". 

Blatant anthropomorphism aside, this seems the most recent example of big food business playing off consumers' assumption that "natural" equates with "healthful".  In fact, eight fluid ounces of Sierra Mist Natural contains 25 grams of "real" sugar (the original Sierra Mist had 26 grams of high fructose corn syrup) which equates to over 75% of the USDA's allowance for discretionary calories from added sugars (assuming a 2,000 calorie per day diet).  What is "real" sugar? Most likely a blend between cane and beet sugar, although the "real" just supplies consumers with another syntactical stumbling block (or mental comfort--"real" standing as a value judgment for "good").

Speaking of fun food industry word games, the Corn Refiners Association is petitioning the Food and Drug Administration to change the name of high fructose corn syrup to something that the American public doesn't equate with "unhealthful evil,"  namely the much more benign "corn sugar".  Essentially, the corn industry is worried that we consumers have realized that the huge amounts of added sugar they put in everything aren't necessarily good for us; they think if they can use some fancy footwork they will effectively pull the wool back over our eyes by disguising added sugars under the much nicer name of corn sugar (corn, after all, is natural).  The scary thing is, they are probably right.

Monday, September 13, 2010

NYC or bust!

After another Time Warner internet snafu (put them on the list of things I don't love about NYC) and a lovely month on the West Coast (which I still personally feel is the best coast but I'm working on my bias) I'm back in New York and ready for fall.  Had you asked me in August what I love about NYC I would have been hard-pressed for an answer...the humidity gets to me--I don't do well in it and don't pretend otherwise.  The city is sticky, smelly and generally overrun with confused tourists and the disgruntled locals who lack Hampton-getaways.  But this last week running around getting ready for school, watching the city refill with the post-labor day rush of New Yorkers working back into their city routines I have to admit, I too heart NYC.

They say that culture is so ingrained in our everyday lives, such an integral part of how we live, breathe and eat that we are hard-pressed to observe it from within.  Within classical genres of academia the study of foreign cultures is a fine balance between "going native" and maintaining the objective eye.  It's the minutiae, the tiny details you don't realize that define your role within (or outside of) a culture.  Die hard West Coaster that I am, I could swear up and down until I'm blue in the face that I will never succumb to being a "New Yorker" but that would be a lie...it's rubbing off.  Here are three things I forgot I loved about NYC:

1) Bagels.  This is kind of a no-brainer--you don't have to be a New Yorker to love a good bagel.  In fact, you can get them anywhere in the world so what makes NY bagels special? They're big, they're doughy, and if you ask a bagel-purist to toast it for you they will scoff at you as if you are from Nowheresville, Nebraska and not the apartment upstairs.  Thick with cream cheese or as the ubiquitous breakfast sandwich bagels are one of NYCs great contributions to Americana.  Trust me, they are just better here.  

2) Jay-walking. I didn't realize until I came back but I never press the crosswalk buttons here...why? Because most intersections don't have them (and for those that do, the buttons are decorative pedestrian placaters)! Lights are timed, crossing is on-the-light or as-you-dare.  You have to admit it's slightly more sanitary that pushing buttons touched by who knows how many overeager kiddos and impatient elderly. (Begs the interesting question: are crosswalk buttons at all effective in the age of computer-controlled traffic signals or do they exist merely to satisfy some primal urge to exert control over our environment?)

3) Street-music.  Nothing like being serenaded by the orchestral sounds of Metro buses, taxi horns, FDNY sirens and subway saxophones.  It can be loud and obnoxious but it is easy to forget how enjoyable it is to sit in Washington Square Park and listen to impromptu street shows while the city whirs by.  Welcome back and welcome home indeed!


Saturday, August 28, 2010

August Workcation

In an effort to beat the humidity and visit the family in one fell swoop, I escaped the stifling confines of August in NYC for the cooling summer effects of my native California.  Certain familial complications have resulted in my mom and me spending hours on end working my father's garden with almost total responsibility for the survival and upkeep of innumerable tomatoes, a virtual orchard of apples and a more-than-unruly potato patch.  7:30 am raspberry harvests, fruit fly infestations and backache aside, my august workcation has been surprisingly therapeutic.  It has made me look twice at my own presumed locavorism.

With food gleaning ever-more high profile recognition, from the great egg recall to the latest "it" foods to the great food truck race, it begs the question: the more we see/read/view our food, are we more or less connected to it?  Farmers markets are the latest locale for the visual comestible smorgasbord, where a little dirt creates an aura of authenticity and that "fresh off the vine" vibe.  Having spent the last three weeks living off the bounty of my own family's garden I've realized that maybe just eating locally isn't what locavorism should be about. (Garlic marinated roasted red and yellow peppers, delicious! Fresh-from-the-tree apple tarte tatin? Yes please.)   I'm all for reducing carbon footprints, supporting local farmers and eating less processed more healthful foods, don't get me wrong, but is it possible that focusing on farmers markets instead of superstores, organics instead of factory-produced has been reduced to a game of advertising semantics--are we missing the message?

Having given myself some distance from New York City (it seems I needed the physical for the sake of the mental), I realize how easy it is to get caught up in the faddishness of it all, to forget that eating local should be about more than paying for the label (and the peace of mind that comes with it).  After harvesting a bushel of tomatoes (alright, it was less than an actual bushel, allow me the term metaphorically), it was time to convert the harvest into a preservable food supply, also known as Aufmuth pasta sauce.  While slicing the freshly dug garlic cloves I realized that not only is eating local dirtier and more labor-intensive but it represents an incredibly satisfying engagement of the physical senses.  It is tactile and sticky, fragrant and decaying, it literally embodies our living cycle.  Maybe it's my California-hippie roots rearing their ugly heads, but it made me realize how much we miss when we focus merely on the labels and images and lose all of the work and the physical energy required for the "farm fresh"--we seem to have lost sight of how incredibly visceral the edible experience can be.

In short, just because we buy "organic" doesn't bring us any closer to the man (or woman) who grew it.  Perhaps engaging food should be more about entertaining trends or watching someone else do the cooking.  With food awareness poised in the forefront of the American conscience, we should remember that the hands on approach is generally the best learning experience...and the most satisfying.